Your Mission Statement. How To Capture The Essence Of Your Business

Image: textual graphic for mission statement

I’ll bet you did not know that your mission statement is nearly as important as your business plan! If you are an artist or a business owner, your mission statement, or artist’s statement is a major contributing factor to your success. Many people skip this part of their business setup altogether. Why? Because it takes you on a journey within; some people are uncomfortable with that. But, my perspective is that it’s crucial and once completed, will go far in really giving you laser focus on your branding process.

May I direct your attention to the graphic image attached to this post? Read each word, let it soak in before moving to the next one. Now, do you feel that sharing your business perspective on each of these words is important to impart to your readers, clients, potential customers? If you don’t think so, your business will not reach it’s full potential. The mission statement process will assist you in truly defining what you stand for. It is an opportunity to review and share your business’s goals, ethics, and its heart and soul.

I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true. Walt Disney

Just like I explained in my post “Your Recommended Branding Process,” you will need to ask yourself the right questions. Here are just some to consider to get your creative juices flowing:

  • What is your “why,” why did you start a business?


  • Who is your target audience? Who are you selling to or serving? (More details on this in my next post)


  • What is the image you want to project about your business from a customers perspective? A competitor’s perspective? A sponsor or vendor’s perspective?


  • What benefits do you offer your customers?


  • You are not the only one after your customer’s dollars. What do you do better? Faster? Easier? What weaknesses do your competitors have that you can exploit?


  • Make a list of what your beliefs about business and service are and what your deep underlying philosophies are to help you clarify the “why” behind your mission for your business. List these separately.


There are other good questions to ask as well, but I find this is little exercise really helps to get the process started easily.  I’m a very visual person. Close your eyes and imagine a real person contemplating on buying whatever it is you are selling. Why do they want what you have? How did they find you? What challenges or problems does buying from you solve for them? You don’t need to write down the scenario, just write down the answers to the questions.

Awhile ago, I read a blog post by my friend Donna Merrill about Using An Avatar When Blogging where she describes the process she uses to identify with her blog readers that she’s trying to help. I think it’s a great idea for identifying with your customers period. Make them real in your mind. Here’s my avatar I came up with:


Image: Avatar Sarah


Sarah represents my average art buyer. She is in her early 50’s, lives in a golfing community and is a retired career professional. She is smart, sophisticated, well-educated and keeps up with the latest technology (notice the smartphone in her hand). She enjoys golf, the theater, karaoke with her friends on girl’s night out, and loves classical rock and roll. She’s not quite a baby-boomer, a bit younger. She and her husband travel 2 or 3 times a year and spend their summers in cooler Sedona Arizona. They both love wildlife and donate annually to The Nature Conservancy of Arizona. At the end of the day, she and her husband enjoy a glass of red wine to relax.


With this exercise in mind, it will help when I go through the process of  writing my mission statement. It isn’t necessary to actually write the description of your customer the way I did if you really don’t want to. But try to imagine a real buyer going through the process of actually buying whatever you are selling. Why do they want what you have? How did they find you? Why would they buy from you? Have them in mind when writing your mission statement.

Sometimes people find this process a bit difficult. Let me make it even easier for you. Here’s a free tool I use to really laser-focus the mission statement process. This particular process will take you deep inside your true core values and bring certain unique qualities to light. Once the data is magically processed, you will have the data necessary to then write your mission statement from it. This may take you about 20 minutes or so depending on how in touch you really are with your emotions and core beliefs in general. But, first take a look around to explore mission statements from key figures from history. When you’re ready to dig in, click on “Build A Mission Statement” in the navigation.


Image: star divider



  1. Prepare. Find a quiet place to work. This process may take a few hours so be prepared. Sometimes there are several people involved in the process. Make sure you have water and snacks available with rest rooms nearby. Be prepared to do a brief presentation of what a mission statement is and what your responses were to the above questions to bring everyone up to speed prior to brainstorming.
  2. Brainstorm. Consider every possible idea, no matter how silly or strange it may get. Take a look at sample mission statements, other business mission statements, and review the responses to all the questions above. Record all suggestions and ideas for later review. At the end, have each individual write their best mission statement for your business. Then, read them aloud. Save the very best parts for later consideration.
  3. Wording. Encourage visionary words, words that create a dynamic visual image and inspires action. Choose words that are colorful that spice it up. If you want people to be proud to have bought from you, add that to the statement and include reasons why.
  4. Length. Remember the final outcome should be fairly short. When editing, look carefully to make sure your statement isn’t “hype” sounding like all the empty blah statements that are common to many businesses that didn’t actually work on their mission statement. Believe in your mission! Cut out anything that is too common or unimportant. You are stringing together special elements that represent YOU. Keep is simple, unique, and like a motto for life that you can refer to and use as a reminder.
  5. Advertise. Once you feel your mission statement is finished, tell everyone you know and advertise to all that you know where you are going, who you are, what you’ve got, and why. Put it on your website or blog and on the back of your business cards. Be proud of your mission statement.


Image: star divider

If you found this post to be valuable or helpful in some way, please share it on your favorite platform so I can help someone else the way I just helped you. Thank you for sharing!

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  1. Christine Adindu December 27, 2014 at 5:15 PM #

    Thank you Deborah for great post. I try to take one thing or two out of here today mine is know your why!.. We all need a Why and the is the drive that get us out of bed in morning and get us doing something. The why have to be strong enough to get you going. Once the why is strong enough everything else will fall into place.
    Why, Game Plan, and do your research on your target and benefits.
    Christine Adindu recently posted…These Facebook Marketing Tips Can Really Make Your Business Take Off!My Profile

    • Deborah January 10, 2015 at 11:36 AM #

      I like your approach Christine!

      It really all does begin with “Why” are you creating and building a business? What is it that you want to focus on and offer the world? This should be something that brings out a great deal of passion so we have enough fuel to get up that hill when things get very challenging… and they will.

      Happy New Year Christine! Much success to you!

      Deborah recently posted…Your Recommended Branding ProcessMy Profile

  2. Dr. Erica Goodstone November 16, 2014 at 1:48 PM #

    I read this post awhile ago and have returned to read it again. Wonderful questions that I plan to think about and answer to clarify my mission statement even more than I had previously done. Thanks for sharing your wisdom.
    Dr. Erica
    Dr. Erica Goodstone recently posted…Do YOU Have What It Takes To Write YOUR Novel?My Profile

    • Deborah November 30, 2014 at 4:43 PM #

      It’s really a privilege for me Dr. Erica that you wanted to come back and re-read it. It took a lot of research and I tried to stay neutral and present the material in a way that would be meaningful for all. I hope you find it helpful.

      Best wishes,

      Deborah recently posted…Your Recommended Branding ProcessMy Profile

  3. Mi Muba November 5, 2014 at 3:41 AM #

    Hi Deborah

    This is first time I visited your blog and much impressed by its quality of contents, objectivity and also by its cool design.

    Mission statement is lifeblood of the business objectives. It keeps reminding the management what to do, when to do and how to do for whom. It also put the ceiling to let you know up to what extent you go to achieve your goal and where from a point start to review if you have rightly interpreted your mission statement.

    The points you mentioned with highlighting the WHY fact is the gist of this post which tells one needs to be so interrogative while crafting it and put the element of passion, enthusiasm, optimism and courage with the selection of appropriate words. This is the document which later on helps management to develop its strategic goals to help achieve the targets.

    Thanks a lot for sharing this very informative post
    Mi Muba recently posted…How to write quality comments on 30 blog posts daily in 3½ hours?My Profile

    • Deborah November 7, 2014 at 10:23 PM #

      Hello Mi Muba, and welcome!

      I am so pleased that you enjoyed both your visit and my post. Thank you so much for stopping by and your quality comment! I enjoyed your post very much about writing quality comments on 30 blog posts daily in 3 1/2 hours. Very well-thought out and presented.

      I will stop by again Mi Muba!

      Deborah recently posted…Which Way Is The Right Way Forward To Success?My Profile

  4. Marquita Herald November 3, 2014 at 2:25 PM #

    Loved this article and I’ve added the free tool you shared to Pocket to look at closer this evening. I think I’m pretty close to my final mission statement but I’m in the process of expanding my business so before I make it public I want to give it one more session to make sure. Thanks for the advice and inspiration. Beautiful site by the way!
    Marquita Herald recently posted…Are You Letting Circumstances Define You?My Profile

    • Deborah November 3, 2014 at 6:17 PM #

      Glad to see you here Marquita!

      I used the free tool to create my personal lifetime mission statement. Since I own the company by myself, I used the information created to then define my business mission statement. I am synonymous with my business. You have to really know yourself before you can create a mission statement. It was a big help!

      I really like what you are doing on your blog. I so appreciate you sharing your experience.

      Deborah recently posted…WordPress Security Best Practices For New BloggersMy Profile

  5. Andrew November 3, 2014 at 1:33 PM #

    Hi Deborah,

    I’ll definitely have to check out that mission statement builder tool you mentioned. Although I have some sort of a mission statement, it’s really not a mission statement. It really what I’m trying to do and provide online.

    I think by going through this exercise and actually coming up with a proper mission statement, I’ll be better equipped to write targeted content for my community.

    In the mean time, I also have my own avatar and I think it’s very important to have that so you can be focused and much better at writing what your community wants to read.

    Great points here. Hope you have an awesome rest of the week.

    – Andrew
    Andrew recently posted…For Best Results, Don’t Ever Make These Mistakes Before You Publish Your PostMy Profile

    • Deborah November 3, 2014 at 6:13 PM #

      Hello Andrew!

      The free tool makes it easy to examine what you’re really all about. I used the free tool to create my personal lifetime mission statement. Since I own the company by myself, I used the information created to then define my business mission statement. I am synonymous with my business. You have to really know yourself before you can create a mission statement. It was a big help!

      I hope you enjoy the tool and the process! Thank you Andrew for stopping by and commenting!

      Deborah recently posted…Really: Photography Is Not About CamerasMy Profile

  6. Sonia November 2, 2014 at 9:55 PM #

    Thank you Deborah!

    Loved this article and in particular the Free tool that you have shared – I have bookmarked both to return to so that I may get my mission statement organised very soon.

    Love your ‘customer’ avatar too! Another neat tool to add to my collection!

    Thank you ;)
    Sonia recently posted…Prepare To Sell From Pinterest IIMy Profile

    • Deborah November 3, 2014 at 7:16 AM #

      Hello Sonia!

      So glad you stopped by. I used the free tool to create my personal lifetime mission statement. Since I own the company by myself, I used the information created to then define my business mission statement. I am synonymous with my business. You have to really know yourself before you can create a mission statement. It was a big help!

      Glad you enjoyed getting to know “Sarah!”

      Have fun and best wishes Sonia!

      Deborah recently posted…Branding Your New BusinessMy Profile

  7. Lesly Federici November 2, 2014 at 5:06 PM #

    Home Run with this one Deborah, and very detailed.. self-exploration is very powerful and neccessary to design your path, your direction in a career or business. You helped people in this article to really think about what they’re doing, or not to be successful in business… excellent.. the questions are so important
    Lesly Federici recently posted…Be Willing To StopMy Profile

    • Deborah November 2, 2014 at 8:56 PM #


      Thank you so much for your support! This blog is a work in progress!

      You got the message loud and clear. I want people to take the process seriously so they can truly build upon a solid foundation. Once they have the first steps in place, they only have to revisit the task every few years or whenever their business takes a real turn in a new direction. The exercise is good for business owners!

      Thank you for commenting!

      Deborah recently posted…Really: Photography Is Not About CamerasMy Profile

  8. Nathaniel Kidd November 2, 2014 at 2:42 PM #

    Great looking blog!! I love your insight here on the importance of a mission statement. I hear the term understanding your WHY all the time and it is very true that we truly have to take hold and understand it in order to know which direction we plan to move in.
    Nathaniel Kidd recently posted…Signs You are Addicted to ShoppingMy Profile

    • Deborah November 2, 2014 at 9:15 PM #

      Yes, Nathaniel, we do have to have a deep knowledge of self and a clear vision for what we are trying to do.

      I know from visiting your blog that you have a very clear understanding of who you are and what your message is. :)

      Thank you so much for taking the time to stop by and add your comments.

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  9. Lillian De Jesus November 2, 2014 at 12:57 PM #

    Hi Deborah,

    This is a great exercise which I have done before I refocused my niche. This was a great reminder for me to redo it. I also love your little animation woman. She’s cute!

    Thanks for sharing,
    Lillian De Jesus recently posted…How to Create Social Media Graphics with CanvaMy Profile

    • Deborah November 2, 2014 at 9:09 PM #

      Thank you Lilian for commenting and adding to my blog. Personal experiences are always special!

      Yes, my “Sarah” was a fun project! It really does solidify in your mind just who your customer is!

      Take care, I’ll be stopping by again soon to visit you.

      Deborah recently posted…Branding Your New BusinessMy Profile

  10. Monna Ellithorpe November 2, 2014 at 7:42 AM #

    Hi Deborah,

    First off, I absolutely LOVE the new look of your site.

    I also enjoyed reading your article. You offered so much detail that I will probably rewrite my mission statement using your tips.

    Have a great day.
    Monna Ellithorpe recently posted…NaNoWriMo Counting The DaysMy Profile

    • Deborah November 2, 2014 at 8:49 AM #

      I’m so glad you like the changes Monna! :)

      Something had to be done. My other WordPress theme was great for photography and galleries, but the blog portion was just plain inadequate. I want people to enjoy my blog as well as my photography.

      I’m also happy that I was able to help you in some way with redefining your mission statement. It really is an important step that I highly recommend not to be skipped over.

      Thank you for visiting and commenting! :)

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  11. Andy Lockhart November 1, 2014 at 10:49 PM #

    Great article, very important to understand your mission. You point out some very important points, understanding your “why” and knowing what I call your “ideal client”. All great points , thanks for sharing.

    Andy Lockhart recently posted…Scheduling Posts on FacebookMy Profile

    • Deborah November 2, 2014 at 8:52 AM #

      So glad you stopped by Andy.

      I feel strongly about having a mission statement, like the cornerstone of your online marketing. Once you’ve defined what the heart and soul of your business is, it makes it so much easier to market, brand, and all the rest.

      Thanks for commenting!

      Deborah recently posted…Which Way Is The Right Way Forward To Success?My Profile

  12. David Merrill 101 November 1, 2014 at 1:40 PM #

    One of the most important aspects of marketing properly, is to understand the “you” are not your customer. Your customer is.

    So, it’s imperative that you define… really clearly define… your avatar, your customer, your target audience.

    Then, in your mission statement, you’ll be offering the right content to the right crowd.

    I like the detailed manner in which you spell the process out for us, Deborah, so that we can get started on our own branding exercises.

    Content and marketing is critical, but it’s all based on your your mission statement and avatar being clearly defined. Thanks for the great walk-though.
    David Merrill 101 recently posted…Building An Online BusinessMy Profile

    • Deborah November 1, 2014 at 8:21 PM #

      Hello David:

      As always, I appreciate your comments, the voice of experience! I knew how important a mission statement was from my past set ups of corporations and LLCs. I will be refining mine to help me with my new product. I believe my mission statement will be the very cornerstone of all I do. Not a process to be taken lightly!

      Thank you so much for your comments!

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  13. Monisha Kapur November 1, 2014 at 7:15 AM #

    Hi Deborah,

    Great post, thanks so much for sharing!! I created my mission statement about a year ago right before I launched my business. But, I’m in the midst of revising it because I’ve learned so much more about my customer and who she is. I definitely did not take as much time as I should have the first time around and I’m now in the midst of revising it. I too am using Donna’s gravatar idea :)
    Your post couldn’t have come at a better time :)

    Thanks so much for sharing this detailed and very useful information!
    Monisha Kapur recently posted…What to Wear When You Work From HomeMy Profile

    • Deborah November 1, 2014 at 8:17 PM #

      Oh Monisha! So glad you enjoyed the post and to hear about your mission statement experience!

      You say you didn’t take the proper time the first time around, but now you have experience and you see the importance. I don’t think it’s ever too late to learn, to change, to grow. This time, you’ll receive the real benefits of formulating a proper mission statement.

      As always, I wish you the very best!

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  14. Jenni Ryan November 1, 2014 at 4:34 AM #

    wow you did such a great job in that exercise of describing your target market and I think that is the perfect way to do it, Thanks for sharing such a great post.
    Jenni Ryan recently posted…MLM Prospecting: Opening Up More DoorsMy Profile

    • Deborah November 1, 2014 at 8:14 PM #

      Hi Jenni!

      It was actually fun! Whatever tools or exercises we can use to clarify things and be more productive, I’m all for it! I hope you try it and see what you think!

      Thank you for commenting!

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  15. Sue Bride November 1, 2014 at 12:45 AM #

    Thank you Deborah. I’m going to use this as a blueprint for creating my about pages. It has helped me clarify what I need to include. Excellent.
    Sue Bride recently posted…Thinking Your Way To SuccessMy Profile

    • Deborah November 1, 2014 at 8:12 PM #

      Hello Sue:

      So glad you found value in my post. Clarification is so important when defining who we are, why we are in business, and what we stand for. A mission statement can help us all get there!

      Thank you for sharing Sue!

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  16. Chery Schmidt October 30, 2014 at 6:26 PM #

    Hello Deborah, I created my first mission statement a few years ago and things have changed since then I think it is time to revisit this.

    Thanks for sharing the building a mission statement site with us, I do think this will help me get it together.. Thanks for sharing.. Chery :))
    Chery Schmidt recently posted…How I Developed A Successful Mindset!My Profile

    • Deborah October 31, 2014 at 2:59 PM #

      Hello Chery!

      I agree that even if we did a great job with our mission statement, time goes by and you may need to revise it. Best wishes on that project!

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  17. Rachel Lavern October 30, 2014 at 4:28 PM #

    Hi Deborah,

    Good coverage on the mission statement. When our customers become our primary focus, we are very careful what we will position ourself as an expert in. It would be contrary to our core values to be positioned as one with expertise in something we have very little experience in. This one of the reasons a mission statement is so critical. It is about more than money, and honestly, will give you a slight edge that will increase profits if we do it correctly.
    Rachel Lavern recently posted…How to Find Ideal Clients in 6 Easy StepsMy Profile

    • Deborah October 31, 2014 at 3:09 PM #

      Hello Rachel:

      I agree, mission statements are very powerful and have to be created with a great deal of thought. I see many that are just common catch phrases and statements that are too general (meaning no real thought went into them). I am still working on mine. :)

      Thank you for your comments on mission statements.

      Deborah recently posted…Really: Photography Is Not About CamerasMy Profile

  18. Joan Harrington October 29, 2014 at 7:06 PM #

    Hello Deborah,

    Love this post! Definately agree that our mission statement has to state our “why” Valuable tips! Thanks for sharing :)

  19. Mark October 29, 2014 at 2:17 PM #

    What fabulous advice Deborah!

    What I really like first and foremost about your advice is that as you pointed out, by really taking the time to articulate your mission statement, in reinforces how well you do in fact really know who your ideal target audience is.

    Because let’s face it, you can’t wing who and what you represent and why it’s important t your target audience.

    The detailed process that you are advocating for really helps you get laser beamed focused! Thanks!
    Mark recently posted…Three Really Simple Sales Tips No Serious Major Retailer Can Afford To Ignore!My Profile

    • Deborah October 31, 2014 at 2:50 PM #

      Hello Mark and welcome.

      I’m glad you found the post useful. We all need to focus on who we are, why we are in business, what we have to offer and why. Unless we can truly define all of this, we cannot determine just who our target audience is. Our target will end up being too broad, too general. That’s means we are more apt to miss the mark!

      Thank you for commenting and stopping by Mark!

      Deborah recently posted…Never Give Up On Your DreamsMy Profile

  20. Kyle Holcomb October 29, 2014 at 6:43 AM #

    Hey Deborah,

    This really is a great post for people to read whether they are a new or long term entrepreneur. By taking the time to create your own mission statement, it shows that you are focused on your goals and you have a plan to succeed, like you mentioned in your post. You mentioned several great questions to think about while creating your mission statement. I know that after 9 months as an entrepreneur, I decided to take the time to make my own mission statement because of one of the books that I read. At first, I thought it was going to be tough to imagine my whole future as I continued to progress, but before I knew it I had typed 3 pages! It has helped me get past the rough times :) Thank you for sharing
    Kyle Holcomb recently posted…Posting On Purpose For Profit ReviewMy Profile

    • Deborah October 31, 2014 at 2:46 PM #

      Hello Kyle:

      I’m so glad you were inspired to write your mission statement! I think all serious business owners should write one. It really is a blueprint and keeps you on track as your daily duties and responsibilities add up and tend to obscure why you started your business in the first place.

      Thank you for sharing your personal experience.

      Deborah recently posted…Never Give Up On Your DreamsMy Profile

  21. Adrienne October 27, 2014 at 2:43 PM #

    Hi Deborah,

    I’m glad that Donna’s post inspired you to create your idea customer gravatar and focus on giving that particular person what they need the most. I know that with the mission statement and this exercise with the gravatar that they really do go hand in hand.

    I had always known who mine was in my head but it wasn’t until earlier this year after going through a course that they really just told us how important it was to have it on paper, something you could look at every single day. Something you could stay focused on so that you did stay on the right path. That’s when I finally took the time to create my own as well. It does make a difference I’ll give you that. I like what you’ve done with yours so thanks for sharing it with us.

    I know that at times we can change direction so we have to revisit our mission statement but as long as we progress then that’s what really matters.

    This is a really great post and very well thought out. I’ll be sure to share this as well and do have a wonderful week.

    Adrienne recently posted…You are CRAZY If You Are NOT Doing This On Your BlogMy Profile

    • Deborah October 27, 2014 at 9:39 PM #

      Hello Adrienne, so glad to have you stop by!

      I am a very visual person but I think the exercise to create the Avatar really helped me “see” who my art buyers are. That along with my mission statement (which I’m still working on), will keep me focused each time I write a post, place an ad, or eventually create my product. And it’s so true that over time, changes will need to be made but it’s so much easier later when all of the work creating the heart and soul of your business was done up front.

      Thanks again, I am growing by leaps and bounds! I will be visiting your blog regularly, I learn so much.

      Deborah recently posted…Never Give Up On Your DreamsMy Profile

  22. NT Izuchi October 26, 2014 at 7:25 PM #

    Deborah I always revisit my purpose and mission statement on my site. I haven’t seen a blog post that covers this topic in this detail. Lots to pull from here. I have to check out the rest of your content.
    NT Izuchi recently posted…What is Content and Why a Content Marketing Strategy Matters To You?My Profile

    • Deborah October 27, 2014 at 8:06 AM #

      Hello NT!

      So glad you found value! It is something that as the direction of our business changes, we revisit our mission statement. What’s so good about having one is the heart and soul of your business is clear to all that are getting to know you and for you, the owner, it’s serves as a compass giving you direction.

      I enjoy all that you share as well! Thank you!

      Deborah recently posted…Why? For The Love Of Photography!My Profile

  23. Philip Verghese Arie October 26, 2014 at 10:50 AM #

    Hi Deborah,
    Nice to be here at your place for the first time,
    I am here via Donna’s tweet today.
    The title got attracted me since I thought that
    its talking about a Christian Mission report/statement
    But to my surprise its totally a different statement :-)
    Nice to know about this since its a new subject to me,
    Good to know about its sharing and its other possibilities
    Thanks for sharing
    May you have a great week ahead,
    Best Regards
    ~ Philip

    • Deborah October 27, 2014 at 8:01 AM #

      Welcome Philip!

      Your comment made me laugh, in a good way! Actually Philip, my post can help any business or non-profit create their own mission statement.

      Thank you for the visit, the comment, and the good wishes. May you have a blessed week.

      Deborah recently posted…Never Give Up On Your DreamsMy Profile

  24. donna merrill October 26, 2014 at 10:29 AM #

    Bravo Deborah,

    For this detailed explanation of how to actually go through the process to create your mission statement. It cannot be a bunch of things you just “think” but it does take a lot of time to be worthwhile.

    I see by your Avatar, that you did put a lot of thought into this. When I created mine….thanks for the mention BTW …. It did take a long time. I wrote lists and lists and more lists. Now she sits on my desktop and each and every time I have to write something, she is the person I write to.

    I urge people to take the time and go through this process. In the long run it makes it so much easier. If one does not take the time, they will loose focus. I firmly believe that…been there done that lol.

    Our mission statement has to reflect our “why” …I was pretty lucky when I first came online because I knew my why already. But then, like any business, there is growth and change. So we have to sometimes go back to the drawing board and tweak that Avatar a bit.

    Also, if one believes in the collective consciousness, when we fine tune our thoughts, it does have an effect. Out of nowhere, when I was doing this, I had people asking me for help in that specific area. Believe it or not…there is no such thing as a coincidence. If you don’t believe me…check out quantum physics lol!

    This is wonderful Deborah and again, thank you for the mention!

    donna merrill recently posted…Build Your BrandMy Profile

    • Deborah October 27, 2014 at 7:56 AM #

      So glad you approve Donna!

      After reading your post about creating the Avatar, it just made so much sense to create something more concrete when thinking of your buyer, your reader, your customer. I have now created Sarah’s husband Thomas as well. That was a brilliant idea to give your audience a real “face.” It can be hard trying to focus on who “they” are. This way, when you combine the most common elements into a character, they are now real to you.

      For me, a mission statement is the laser focus for all I do online. I can’t forget, I have created the very heart and soul of my business. Everything else revolves around and is created from this “hub.” It’s a worthy exercise for any serious business!

      Thank you Donna for commenting and for the inspiration! :)

      Deborah recently posted…Never Give Up On Your DreamsMy Profile

      • donna merrill January 14, 2015 at 10:27 AM #

        Hi Deborah,

        Glad you made her and now her husband! You are really fine tuning your audience.

        It is so worth the effort to do because then, we keep in mind who we are writing to. The more we put into this, the better it becomes.

        donna merrill recently posted…Sales Funnels In 2015My Profile

        • Deborah January 18, 2015 at 10:26 AM #

          I know that really identifying with your target audience is highly important. After all, these are the people you are trying to reach and build a relationship with, right Donna? :D

          Your blog post was very inspirational to me and gave a great deal of value. I am learning as I go. Thank you for what you do for all bloggers and for visiting and commenting!

          Best wishes for continued success in 2015. See you on the webinar!

          Deborah recently posted…Good Health Is Good BusinessMy Profile

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