How To Make An Income From Your Blog With Integrity

image unusual red flowers in Australia

Introduction:

Can you believe we only have about 5 more weeks left in 2014?  I have been busy traveling back to Michigan to see my family for the holidays. So, I invited a friend and 10-year expert blogger to create an awesome post for you! She is not only an expert, she’s very passionate about social media period. My guest blogger is Sue Bride. Sue enjoys working from home building WordPress sites and marketing products and services online. I hope after reading her post, you’ll also check out her blog at sueblimely.com. BTW, the post image was taken by Sue’s daughter while exploring Australia. :D

The reason I asked Sue to write about making an income from your blog is that I just wanted to give you a taste of what is possible by owning and maintaining a blog. First you have your passion, your main “why.” Next, we mix in income-producing ideas and commenting/socializing. But, for now, here are some of Sue’s thoughts that should get your mind spinning as to just what’s possible with your own blog.  Without further ado, here’s Sue!

 Image: star divider

How To Make An Income From Your Blog With Integrity By Sue Bride

Would you like to learn how to make an income from your blog, without compromising the integrity of what you write about?  In fact, I believe that’s the only way you can.

Before you start to make a consistent income with your blog, you need to become known and respected for what you write about, by a readership interested in what you’re selling. There are no real shortcuts these days because coming up with something unique is hard and the competition is great.

I don’t mean to put you off. Success is possible, if your desire is strong enough and you put in the time and effort. Anything worthwhile is worth working at and waiting for. The range of online income producing activities is huge and still growing. It’s only relatively recently that the masses took up shopping online. Even though it’s no longer possible to earn just by throwing up a website, adding some good keywords and a few blog posts, this huge increase in the market works in your favor.

What Can You Sell?

Income From Selling Other People’s Products

• Products and services created by a third party for a one-off affiliate commission.
• Subscription based products and services where you earn ongoing commissions.
• Multi-Level Marketing, where you and your referrals are required to buy a certain amount of product or services each month.
• Through an e-commerce store attached to your blog or another of your own sites.

Income From Your Own Products and Services

• Digital products that you create yourself: e-books, videos, online training products and courses, stock photos and images, printables…
• Creative products: Paintings, prints, photos, books, craft items, web design, clothing, woodwork …
• Coaching and Mentoring for individuals or small groups.
• Virtual assistant services.
• Technical services: web coding, problem solving…

A blog is one of the most powerful marketing tools there is, even if your actual sales are made elsewhere.
For example:

• You sell an affiliate product and use your blog to direct your readers to your referral links.
• You run another site dedicated to the product or service you sell.
• You sell your own products through a third party such as Amazon or Etsy, JVZoo or Clickbank

Whatever you sell, you have to provide content of interest to the people you want to buy from you. Using your main blog for writing purely advertising material won’t bring you repeat visitors, or the income you’d like. Writing about a topic related to what you sell, in a non-promotional way, can.

It’s very unlikely that this will happen overnight, unless you already have a good following on a social media site and bring them with you. Some people do well selling on Facebook alone but if they add a website, and useful blog, their profits increase.

Bring in The Visitors

You need to get eyes on your blog posts and those eyes need to belong to potential buyers (a target market). If your content is interesting enough, your market will come from search engines and through your, well thought out, activity on social networks.

Depending on what you sell, you don’t need to stick with the main social media channels of Facebook, G+, LinkedIn and Twitter. You may be better getting yourself known on niche forums or groups. Some types of product do very well on Pinterest. Then there are offline networking activities.

One of my favorite ways is being active in small helpful blogging groups. That’s how I met Deborah and how I came to be writing as her guest blogger. Getting to know other bloggers by regularly commenting on their blogs is really useful too.

Brand Yourself

You may have heard the expression “Brand Yourself” and it’s very important. People are much more likely to buy from those they know and trust. Unless you develop a totally unique product that becomes a well-known brand on its own, you will be the brand. Darren Rowse, developed a hugely successful site, Pro Blogger some years ago, but it wasn’t until he started his Digital Photography School that he made the big money. Similar sites were starting up but Darren was already known. Deborah can help you get started with the branding process.

  Image: star divider

FINAL THOUGHTS

Whatever you decide to specialize in, make sure it’s something that’s going to retain your interest, something you have a passion for. That’s not necessarily something you already have a lot of knowledge of. It could be a topic or niche that you’ve always wanted to learn more about. If you do some training, and research well, then you can blog about it as you go. Take your readers along your own journey of discovery.

I’ve tried to cover a huge topic in one blog post. You may want to check out this post for more ideas shared by 26 other expert bloggers. If there are any questions on specific areas please ask by leaving a comment. Can you add any other ways of making an income using your blog?

This entry was posted in blogging, branding, business, monetizing and tagged , , , , , , , , , .

16 Comments

  1. Sarah Arrow January 25, 2015 at 12:18 PM #

    Love these words Sue & Deborah. I’ve always refused clients who want to blog about making money online if they’ve never made money online. How can they be the authority when they’ve never done it? They don’t know the pitfalls and the perils, and I won’t attach my brand to that kind of marketer. They’d do well to read this post.

    • Deborah January 26, 2015 at 11:00 PM #

      Thanks so much Sarah!

      I know what you mean. These type of bloggers are typically “link-droppers” and nothing more. They do not have the proper experience, motivation, or passion to get the job done right. Usually they follow philosophies that make them think that if they start a blog, throw in some affiliate links, blast their opportunity on every platform and blog post and that they’ll be rich within a few weeks or months. For you and I, they are total time-wasters! And, time is money.

      I appreciate your input here Sarah!

      Deborah
      Deborah recently posted…How To Avoid The Paralyzing Fear Of FailureMy Profile

  2. Erika Mohssen-Beyk December 20, 2014 at 6:24 PM #

    Good advice like always ,Sue ,
    nice to see you here at Deborah’s blog.
    What a good Idea she had, choosing you for
    starting to write about monetizing with
    integrity .
    Thank you
    Erika

  3. Christine Adindu December 17, 2014 at 5:06 PM #

    Not sure my first comment did not post. Thanks for the information of making money online blogging.
    Christine Adindu recently posted…These Facebook Marketing Tips Can Really Make Your Business Take Off!My Profile

  4. Lesly Fedeerici December 14, 2014 at 11:48 AM #

    Anything Sue Bride writes I LOVE! Sue you always write with integrity and share so much knowledge . Thank you for this article. So many new people coming online, and those that are already here… are perplexed for sure … this post will help them. Deborah, I love you.. you are so special .. much love to you both …
    Lesly Fedeerici recently posted…Community MarketingMy Profile

    • Deborah December 14, 2014 at 12:55 PM #

      I, too, appreciate what Sue has shared. She was a perfect choice for Guest Blogger!

      I wanted Sue to set the tone for the next phase of my blog, monetizing. You can’t go wrong when you follow Sue’s advice. :)

      Appreciate your love, support, and visit! Thank you for commenting Lesly!

      Deborah
      Deborah recently posted…Blog Commenting Report for November 2014My Profile

  5. Ron Killian December 9, 2014 at 3:18 AM #

    Great Post Sue, and thanks for putting it up Deborah!

    I am with others, that blogging can be a great way to build a relationship and trust with visitors. Sadly too many people give up before that get to that point. Sure doesn’t happen over night. Three feet before the gold?

    One thing I wanted to throw in to the list above… Membership sites can be another way to earn online. And it’s recurring income :)
    Ron Killian recently posted…The Great Subject Line MythMy Profile

    • Deborah December 12, 2014 at 6:01 PM #

      Hello Ron, and welcome!

      We both appreciate your visit and your comments, especially the mention about Membership Sites as being another great way to earn online. It all starts with your blog!

      Thanks so much Ron!

      Deborah
      Deborah recently posted…How To Make An Income From Your Blog With IntegrityMy Profile

  6. David Merrill 101 December 7, 2014 at 2:14 PM #

    Nice summary, Sue, of some of the best ways to start earning an income with your blog. I think what’s most noteworthy here, is that your blog is really an indirect means to building profits.

    Your blog is most important because it lets people see who YOU are, and give them a reason to trust you.

    Once you’ve accomplished that, you can start offering them products and services, and they’ll be more likely to buy from you because they’ve learned to trust you.

    Many bloggers just try to earn money on their blogs by asking people to sign up for or buy something without making hardly any attempt to warm them up to who you are, and why they should buy from you instead of someone else.

    Good advice here. Thanks for bringing Sue on board to do this article, Deborah.
    David Merrill 101 recently posted…How To Get A JobMy Profile

    • Deborah December 7, 2014 at 5:42 PM #

      Really appreciate your comments David! I’m glad Sue wrote this post as well. She know how to cover the subject of monetizing your blog!

      I agree that many bloggers just head straight to “buy this” or “sign up for this” instead of letting you know who you are asking to do business with.

      Great to see you here!

      Deborah
      Deborah recently posted…Branding Your New BusinessMy Profile

  7. Joan Harrington December 5, 2014 at 4:19 PM #

    Hi Deborah and Sue,

    Fantastic post and enjoyed reading as this topic blogging with integrity is so important if you want any kind of success online :)

    Great tips that any blogger can utilize :)

    Thanks for this awesome share!

    • Deborah December 5, 2014 at 8:47 PM #

      So glad to see you here Joan!

      Sue did a great job, didn’t she? We both appreciate your comments and glad that you agree about the importance of integrity when making sales online.

      Best wishes and much success to you!

      Deborah
      Deborah recently posted…How To Make An Income From Your Blog With IntegrityMy Profile

  8. donna merrill December 2, 2014 at 6:57 PM #

    Hi Sue, Great to see you here on Deborah’s place!

    As usual, you have given great advice on how to make an income on our blog with integrity….Integrity the key issue here!

    We need to give ourselves the necessary time it takes to have a blog, make good connections with others and engage with them. This is the part where some people get impatient. But this is the Foundation.

    From there, we can sell our products and/or services by always using the 80/20 rule: Giving 80% good content to help others and 20% telling our readers about our offer. And yes, integrity plays a big role here. It has to be our own product, or if it is another, one that we use and found effective.

    Yes, you have covered a huge topic here on this post, but well done my friend!

    -Donna
    donna merrill recently posted…Learn To Blog The Right WayMy Profile

  9. Chery Schmidt December 2, 2014 at 6:47 PM #

    Hello Deborah! What a great addition to your blog my friend, Sue has done an amazing job with this one. I to believe that people do business with people they know, like and trust. So integrity is a must if you want to make an income from your blog..

    Loved all the tips, well worth sharing.. Chery :))
    Chery Schmidt recently posted…Imprint Powerful Affirmations Into Your Subconscious/ Mind MovieMy Profile

  10. Marquita Herald December 2, 2014 at 12:04 PM #

    Excellent advice as always Sue – especially your final thoughts about making sure it’s a topic that will retain your interest. Most people jump into the online world without a clue as to how much time and effort it takes to establish yourself – it’s quite an eye-opener! Personally I love it because every day there’s something new to learn and great new people to meet.
    Marquita Herald recently posted…The Risky Business of Trusting Each OtherMy Profile

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