The Pink Artist School, founded by Katy Perry in 2014, has been hailed as a “game-changing” and “transformative” initiative.
Now the school is going all-in on making its first-ever pink-themed cosmetics line.
“It’s been an eye-opening journey,” Perry told ESPN on Tuesday, when asked why she chose the pink line.
“It’s something I’ve always wanted to do, so I’m very excited to make it happen.”
The school’s makeup artist teacher, Kaitlyn O’Malley, is also excited to bring her expertise to the cosmetics brand.
She said it was a natural fit for the school.
“[The school] has been doing makeup for a long time, so they have an incredible makeup and beauty culture, so we’re very excited,” she said.
“The foundation is going to be a great foundation for them to build on.”
The foundation, a line that is set to launch in the first half of next year, includes three lipsticks and a lipstick-themed collection.
The line will be available in two colors: light pink and light purple.
The school also plans to introduce a range of pink-branded makeup items for its beauty students.
Among the items: an eyebrow pencil and a lip pencil with pink eye shadows.
And the school will also be introducing a line of blush-themed lipsticks, which will include a pink lip pencil and blush, as well as a pink blush brush.
For now, though, the school has only set out to create a line to highlight the unique makeup styles that its students, many of whom are students of color, are creating.
“We’re all so passionate about making sure that the makeup that we’re making is relevant to our community and that the products are really inclusive of our community,” O’Mara said.
To that end, the Pink Artist’s School has already made an effort to target students who are not yet fluent in English, with the first line of products launching in May.
While O’Malley said that it was an easy decision to focus on creating products that could appeal to a wider audience, she acknowledged that she still had work to do.
O’Malley said that the school would be taking several months to produce the makeup, which she said was one of the reasons it had not announced a date yet.
More: Kaitlin Perry’s pink lipstick line launches